Careers
Senior Marketing Manager at Roofstock
Oakland, CA, US
Roofstock is an innovative online marketplace that makes it easy for people to invest in the $3 trillion single-family rental sector. We are passionate about helping our customers build wealth through real estate. At Roofstock, collaboration and teamwork are the norm, as are frequent celebrations of our awesome accomplishments and each other!
Roofstock was named as one of the top 50 Small Business Great Places to work by Fortune Magazine, and has been certified as a great workplace by the independent analysts at Great Place to Work® based on ratings provided by our employees. Check out our company review and see why our employees love working here!
Roofstock is seeking a high impact marketing manager to join our Marketing team reporting into our Director of Product Marketing. You will be the trusted voice of the customer by surfacing qualitative and quantitative insights to shape product messaging and positioning. You will play a key role in product launches, marketing campaigns, in-product messaging, and sales enablement. The ideal candidate will blend strategic and analytical thinking with tactical execution and possess a bias towards action and a strong sense of ownership.
Roofstock is embarking on a brand refresh and the next phase of our product evolution and this role represents a fantastic opportunity to join a hyper-growth company and make a significant impact. This role is geared for the marketing athlete who’s interested and capable of both product and brand marketing or the ability to connect the dots between two.
What You Will Do:
- Work across all aspects of marketing from branding and positioning to full-funnel activation and analysis
- Synthesize customer insights, business needs and the competitive landscape to develop an integrated and impactful brand experience across all touchpoints
- Develop product positioning and messaging that effectively communicates and differentiates the company’s offerings
- Create and communicate our value proposition including tools to enable our sales process
What You Bring With You:
- Minimum 5 years of experience in progressively senior roles in brand and/or product marketing or you have a management consulting background with strong leaning towards marketing engagements
- Proven success in creating actionable solutions based on understanding of customer needs and pain points, driven through qualitative and quantitative data
- Successful launches and execution of marketing campaigns that helped strengthen the customer funnel
- Demonstrated experience in developing and driving brand advocacy
- A strategic and analytical mindset, coupled with excellent execution skills
- Strong communication skills, and able to write and communicate clearly and concisely
- Bachelor’s degree required, MBA a plus
What We Offer:
- An opportunity to be part of a well-funded early-stage start-up
- Equity incentives to give you a stake in our future
- Medical, Vision and Dental for you (95%) and your dependents (65%)
- 401k
- Pre-tax commuter benefits
- Flexible Time Off and sick days
- An upbeat and collaborative work culture
- A fully stocked kitchen with snacks and meals
- Company-sponsored outings
- Discounted Gym Memberships
Roofstock is an equal opportunity employer. In keeping with the values of Roofstock, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
