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Head of Marketing


Pipedreams


Remote / United States of America

  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Consumer
  • Post Date: 06/10/2024
  • Website: pipedreams.com
  • Company Address: , San Francisco, CA
  • Salary Range: $50,000 - $150,000

About Pipedreams

PipeDreams buys businesses with amazing teams and uses technology to grow them into industry leading organizations.

Job Description

PipeDreams is building the next generation, technology powered home services provider. As we acquire and consolidate trusted home services businesses and brands, including HVAC and plumbing, we use technology to transform their operations to enable outsized growth and create industry leading teams. 

 
Our goal is to revolutionize home services, and we’re seeking a strategic, hands-on leader to develop and execute integrated marketing strategies that drive customer acquisition, brand awareness, and revenue growth for PipeDreams’ portfolio of home services brands. The Head of Marketing will report directly to our CEO and Co-Founder and have an opportunity to make an outsized impact in modernizing an $830B market.
 
The PipeDreams team comes from companies like Nextdoor, Bain & Company, Roto-Rooter, Yelp!, and ServiceTitan. We have a deep understanding of small business dynamics and unique insights into local marketing, technology, and processes needed to disrupt home services – a highly fragmented, $830B industry needing modernization. The company is well capitalized with funding from top VCs and Angel Investors.

 

About PipeDreams

PipeDreams is the next gen, tech-powered home services provider. We buy businesses with amazing teams and use technology to build the infrastructure that helps them grow to become industry leading organizations.

Our mission is to be the most reputable home services provider in every market in the country by reliably serving our customers and growing career opportunities for every one of our local employees.
Responsibilities
  • Lead the strategy, development, and successful execution of a robust integrated marketing program to drive revenue growth, new customer acquisition, and brand awareness across multiple locations simultaneously. 
  • Leverage a multi-channel approach with an emphasis on TV, OOH, SEO, direct mail, SEM, social, affiliate/other digital, customer lifecycle, and more.
  • Define and build the marketing playbook and foundational growth engine PipeDreams will deploy to scale all of its future business acquisitions.
  • Build upon PipeDreams’ marketing platform, increasing the sophistication of our lead gen strategy
  • Partner with Operations, including local General Managers, to deploy marketing playbooks locally. Provide strategic oversight and support on local activations, strategic partnerships, grassroots campaigns, and more.
  • Build and oversee a world class marketing team primed to deliver the next phase of PipeDream’s growth.
  • Develop the growth forecasting model, manage marketing budgets, and maintain comprehensive dashboards to report on performance to key stakeholders.
  • Manage and oversee agencies, freelancers, and other PipeDreams partners who help in campaign creation and execution.
  • Develop and foster a culture of continuous experimentation and testing, establishing business cases for marketing programs and determining which strategies to scale.

Requirements

  • 8+ years of experience in progressive marketing leadership roles, preferably within multi-site home services or related industries. Experience developing high performing teams.
  • Expertise in marketing for need-based services, understanding customer needs and delivering tailored solutions to meet those needs effectively.
  • Proven experience in multi-location marketing strategies and/or demonstrated success in supporting and managing marketing efforts for multiple brands.
  • Well-grounded in direct marketing metrics, segmentation, data analysis, and response measurement.
  • Ability to toggle between high-level strategy and digging into the details.
  • Outstanding written and verbal communication skills with a knack for cross organizational relationship building.
  • An innovative and entrepreneurial mindset that can thrive in a highly ambiguous and fast-paced environment.

Benefits

  • 100% employer sponsored health and dental insurance for EE & dependents.
  • Unlimited PTO
  • Meaningful equity package
  • 401K plan
  • 100% remote work
  • Paid Parental Leave 
Why you’ll love working here
  • A fun, team atmosphere built on transparency and respect.
  • We’re moving fast and aggressively pursuing acquisitions.
  • The chance to work on a difficult problem that provides real value to everyday people.
  • We’re a flat organization with low egos and a wide range of skill sets. We love to teach and learn from one another.
  • The opportunity to help us define our company culture.
We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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