ABOUT XP HEALTH:

At XP Health, we are revolutionizing vision care with cutting-edge technology like augmented reality alongside a dedication to a delightful and seamless user experience, ultimately making quality eye care accessible for all. Today, we are honored to serve over 3,000 clients, including multiple Fortune 500 logos and many of the standout companies in Silicon Valley. With passionate founders and a proven team with subject-matter expertise in the space, XP Health has driven efficient, best-in-class growth to date and is hungry for more.

Join our dynamic, diverse team for unparalleled growth opportunities and the chance to make a meaningful impact on millions of people's healthcare. We closed our Series B earlier in 2024 and have raised a total of $50M+ in funding from various healthcare and tech VCs, strategic, and angels.

The Opportunity

This role will play a critical part on XP Health's B2B marketing team as it builds out its account/client strategy.

Key Responsibilities

In this role, this person will be responsible for the execution of marketing tactics related to our sales team and account/client support team including (but not limited to) the following:

• Define and build out marketing analytics with our analytics team to showcase the impact and opportunities in B2B marketing campaigns.
• Help to review our messaging and value props. Update our sales deck, one pagers and create new assets to accomplish this (including multi channel sequences in Amplemarket, direct mailers, landing pages, videos and case studies).
• Client Advisory Board: curation, communication, and event gatherings
• Executive Summit: curation, tactical management of details, and overall execution (from invites to menus, to swag/gifts, etc)
• Partner Hub: our partner microsite that will host marketing assets and materials that support our channel partner business lines
• Development and curation of marketing collateral for this microsite and extending beyond the site experience as well
• Onsite launch events: for partners where we host onsite health events, this marketer will work alongside our Dir B2B to ensure all the details are aligned with our other vendors to host exams and launch specific partnership locations
• Partner Pulse Newsletter (Pardot out of Salesforce): Curating and executing the development and send of this email to partners
• Webinar Series for Clients/Partners & Members: responsible for supporting the hosting, inviting, and development of the webinar assets as well as executing the live webinar itself
• Internal collaboration with partner stakeholders: responsible for pulling in the appropriate internal stakeholders for specific events or meetings and helping to coordinating across internal and external team members' schedules
• Special partner events in focal areas: support the planning and hosting of special events for partners

• Attention to detail
• Collaborative
• Highly communicative/over communicator
• Experience or excitement for customer engagement
• Healthcare/health tech experience a plus
• Self-motivated, autonomous
• Dynamic multi-tasker
• Event experience
• General digital marketing experience
• Strong understanding of what customer service/customer-centricity means
  
  

• Competitive compensation, equity, bonuses, PTO, 401K, and other benefits